Once the wireframes had been signed off, they were given to the visual designer to skin. A few weeks later, I was able to take the final visual designs to create a prototype in Invision to conduct an unmoderated usability test with. After writing a test plan, in which we outlined the goal of the usability study, the criteria for the users, the tasks they would complete, and the post-test questions, we built the study in Usertesting.com and ran it. We ended up with a total of 11 usable studies out of 12 participants, and received a lot of valuable feedback. Presenting those insights back to client, we were able to decide which changes to the design should be implemented – they all ended up being minor but important tweaks that greatly enhanced the experience. Overall, a really great outcome!
Usability test – Task success page
For this usability test, we tested users on a total of 5 tasks. Overall, the results of the test were quite positive, with users not feeling overly frustrated by completing the tasks. We noticed a large drop off of success on tasks completed in the authenticated pages, but with a deep dive into the analysis, we determined this could be attributed to users not being familiar with the “dummy” data that was baked into the prototype as well as a lack of understanding about the overall concept of annuities.
Usability test – Task results page
Through this unmoderated remote usability test, we were able to collect some good data about users’ feelings towards annuities. In this case, users felt like the site content didn’t go in depth enough to explain the detail of what annuities are and what they provide. Users expressed a desire to see more information, benefits, charts, graphs, and videos – content items that would make them feel more comfortable about understanding what annuities actually are.
Usability test – Questionnaire result page
After the usability tasks were completed on this test, we were able to ask a few post-test questionnaire questions. Our client wanted to get a better understanding of how users felt about their brand, so we asked for some keywords that users would use to describe the look and feel. The top 4 words were all very positive: clean, trustworthy, informative, comforting.